New stats out this week show that last year EU regulators imposed over €1.2 billion in fines for data protection violations, including a €310 million penalty against LinkedIn for unlawful data processing practices. While the ICO has taken a more restrained approach, issuing fewer fines in 2024, the message is clear: data governance lapses can lead to significant financial and reputational damage. In this regulatory climate, many marketers are rightly embracing automation to streamline ...| The Software Bureau
When we talk about data hygiene, many think of marketing—clean contact lists, accurate segmentation, and reduced direct mail returns or email bounce rates. But poor data hygiene isn’t just a marketing headache. An article by Cybersecurity expert, Josh Nadeau, published this week, reminds us that it’s actually a company-wide risk that impacts security, compliance, and decision-making. Understanding Data Hygiene Data hygiene, or data cleanliness, is about ensuring that all organisational ...| The Software Bureau