Building an email list, launching email marketing campaigns, and optimising for the best results can be quite complicated – especially if you’re a marketer who’s just getting started with their email marketing strategy. But regardless of where you’re at, keeping track of your email marketing KPIs and measuring the effectiveness of your email campaigns is […]| The EmailOctopus Blog
Apple iOS 15 was released in September 2021 and here's the lowdown on how it affects your email marketing campaigns and what measures to take.| The EmailOctopus Blog
You must have heard the saying “prevention is better than cure.” Well, it applies to your email campaigns as well. Once you press the send button, it’s sent; if there’s an error, you can’t do anything other than regret it. This is why it’s recommended to double check everything and have a checklist to identify […]| The EmailOctopus Blog