How to define SMART marketing objectives (with example RACE KPIs)
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
Examples of using SMART and SMARTER marketing objectives to set targets for measure your digital marketing channels and campaigns| Smart Insights
Learn how to create a digital marketing strategy using the acclaimed RACE Planning Framework developed by Dr Dave Chaffey of Smart Insights| Smart Insights
How can I use ChatGPT for marketing? My example dialogues and use cases show the amazing opportunities for marketers from ChatGPT and other generative AI tools I’ve been advising on digital.| Smart Insights
The best Generative AI tools for writing marketing plans and strategies? From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence.| Smart Insights
How can AI be used for Digital Marketing Strategy and Planning? Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet.| Smart Insights
AI Marketing Trends in 2025 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already.| Smart Insights
What is digital marketing? 'Achieving marketing objectives through applying digital technologies and media' is our primary definition.| Smart Insights
