B2B Influence Isn’t a Person. It’s a System.
B2B influence isn’t about thought leaders. It’s a system shaped by AI search, content, media, and trust signals across the entire digital ecosystem.| Michael Brito
B2B influence isn’t about thought leaders. It’s a system shaped by AI search, content, media, and trust signals across the entire digital ecosystem.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
NewsGuard shows AI false claims doubled to 35%. GEO without reputation safeguards turns visibility into reputational risk.| Michael Brito
Five factors to consider before launching a PR strategy and how to build clarity, impact, and data-driven PR measurement into your plan.| Michael Brito
Media outlets influence AI search just as much as Reddit or Wikipedia. Learn why PR must treat them as a channel in AI optimization.| Michael Brito
Discover five GEO visibility metrics that help PR teams measure brand visibility and reputation in the generative engines.| Michael Brito
Discover how Reputation Engine Optimization (REO) strengthens Generative Engine Optimization (GEO) by ensuring accuracy, trust, and credibility.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito
AI search is rewriting how people understand brands. It's not just a PR issue—it's a problem for marketing, HR, the C-suite, and beyond.| Michael Brito
The Reddit AI experiment proved bots can out-persuade humans 6-to-1. Here's what it reveals about the future of influence and business.| Michael Brito
