Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
Your marketing performance isn't independent of external factors like GDP (gross domestic product). But that brings with it many questions.| Recast
At Recast I have the privilege and challenge of introducing advanced statistical concepts to people who have a strong desire to be more data driven, but who do not have much of a background in formal statistics. While word has gotten out that “statistical significance” isn’t all it’s cracked up … Why R-squared is worse than useless Read More »| Recast