The tool of communication that the buyer uses to ‘play hard to get’ is called an objection. …The good news is that there is a finite number of challenging objections; they rarely get to ten. Effective sales managers compile appropriate responses for each into a live document and continually have their teams practice them “I […]| Lend Me Your Ears
Objections are the archenemy of the average seller. The inability to handle objections is debilitating to the sales process. I’ll wager that easily over half of your pregnant sales abort because of this handicap “I’ve never heard of you”, the prospective buyer says. “How do I give you my money to invest for me?” The […]| Lend Me Your Ears
Show confidence when selling. “No matter the economy of the jungle l can never eat grass. It’s not pride, it’s just who l am.” What about you| Lend Me Your Ears
A hawker politely asked if he could tell me something about my car's wipers. The ensuing sale inspired these lessons in selling from a hawker| Lend Me Your Ears
Instead of telling your buyer that he’s wrong, help him come to a different conclusion of his own accord. What separates a stellar seller from an average one is the number and quality of responses they have to objections. Objections are statements made by buyers as a way to say, “I want to buy but […]| Lend Me Your Ears
Demonstration makes presentation easier for the seller. Equally, the more the buyer’s senses the demonstration interacts with, the higher the| Lend Me Your Ears
Guide to a close with assurance. “Kujaribu ni bure” (Try it on for free); and being human, the lady might say, “Thanks, but I’m not buying”.| Lend Me Your Ears