Why Traditional SEO Funnels are Breaking – And What to Replace Them With - The HOTH
Due to the rise of AI and zero-click search, the classic click-based SEO funnel is now obsolete. This is a frightening fact to many CMOs who rely on traditional SEO funnels to measure ROI and campaign progress. Thanks to features like Google’s AI Overviews and LLM-powered tools like ChatGPT, organic click-through rates are in a […]| The HOTH
