When someone types a query into a search engine, they are looking for specific information, an answer to a question, or a solution to a problem. This is called user intent or the underlying purpose behind a user’s search query. By understanding user intent, businesses can create content that directly addresses what users are seeking,| SearchWorks.PH
Link building can be tough. But it doesn’t have to be. Here are some easy link building wins for novice SEO professionals.| SearchWorks.PH
Uncover the implications of AI-driven answers on search traffic. Find out how to enhance your brand's presence in an evolving digital world dominated by generative AI.| SearchWorks.PH
As Jordan Belfort, the real Wolf of Wall Street, famously asserted, “People don’t buy on logic; they buy on emotion, and then justify their decision with logic.” Though Jordan Belfort might have come up with that excellent quote, the idea that emotions hold more weight than logic in purchasing decisions is, frankly, self-evident. You only need to be a casual observer of| SearchWorks.PH
One of the most memorable scenes from the old Justice League animated series was when big baddy Darkseid saw bigger baddy Brainiac’s spacecraft land on his planet and proceed to lay waste to it. Asked by his son Calliback what it was, Darkseid simply said “death” with the facial expression below. Something tells me Google| SearchWorks.PH
While I’ve always been the complete opposite of a SEO hypebeast, there are times when you have to call a spade a spade and acknowledge that something big just went down. Between March 5th and April 19th, 2024, Google rolled out its most impactful update of the last decade and it marks an inflection point| SearchWorks.PH