Nearly half (48%) of American homes have at least one smart home device, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025. Beyond the 7 in 10 smart homes that have smart TVs, the top smart home devices include home security cameras (66%), sound systems (57%), doorbells/door cams (52%), and lightbulbs/light fixtures (35%).| Horowitz Research
Mobile providers like T-Mobile, AT&T, and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) in more U.S. markets over the past year. Penetration of the service has now reached 12%, and more than half (56%) of non-FWA subscribers are likely to consider the service when it becomes available in their area, according to Horowitz’s latest annual report, State of Media, Entertainment & Tech: Subscriptions 2025.| Horowitz Research