Media mix modeling is a way to define optimal budget allocation for media channels by looking at previous campaign performance.| Coegi
Are you using data storytelling to tell compelling stories and adjust strategies? If not, don't worry, here's how.| Coegi
Coegi’s EVP of Operations and Analytics and Director of Digital Operations discuss data strategy and why most marketers get it wrong.| Coegi
In the cookieless future, marketers will likely be focusing more attention on walled gardens with large amounts of valuable first-party data.| Coegi