We collect, aggregate & analyze data sets from publicly available online sources. Then, we distill it all into “aha!” insights that propel business forward with real solutions — not just stats.| thegray.company
Bring the right data to the right people in the right format. We support stakeholders & sway decision-makers by clearly communicating stories in data.| thegray.company
Stand out in a sea of noise with organic content strategies informed by data, inspired by your brand, and uniquely tailored for your target audience.| thegray.company
Is content cannibalization an issue? It depends! Here's how to identify the scenarios that are detrimental and apply SEO pruning to resolve them.| thegray.company
Master the craft of analytics dashboard design and share data visualizations that resonate with key stakeholders with our dashboarding tips and examples.| thegray.company
Get into the right PPC audit headspace with this workflow methodology as guided by our lead PPC consultant. Auditing tips and real-world examples included.| thegray.company
Here are the most frequently occurring JavaScript issues we see as SEOs, insights as to why they occur, and solutions for how to resolve them.| thegray.company
Learn how user-generated content SEO can create an automated pipeline that grows traffic and builds links — all while minimizing manual lift.| thegray.company
Elevate your SEO content planning and keyword matrix process by leveraging the capabilities of Airtable for greater cross-data unification.| thegray.company
Scaling SEO involves identifying patterns in your research to make informed decisions. Take a deep dive into managing the complexities of tech SEO at scale.| thegray.company
Inspired by the endless quandaries we see with structured data, here we discuss how to plan and implement schema, all while avoiding common mistakes.| thegray.company
Know how to measure the funnel for each stage of the SEO customer journey. Use these KPIs and metrics to monitor SEO health and tailor relevant dashboards.| thegray.company
SEO for startups is more than a "yes" or "no" question. Navigate the "it depends" questions, step-by-step, to determine whether your startup should do SEO.| thegray.company
Vital to both UX and SEO, information architecture best practices support the intersection between your site's content and how users engage with it.| thegray.company
Learn how to set up cross-domain tracking with Google Tag Manager, Google Analytics (Universal), and GA4 - and accurately measure user activity across multiple domains.| thegray.company
For many, eCommerce technical SEO can feel like a daunting undertaking. Use this simple tech SEO framework, and turn ambiguous into approachable.| thegray.company
With the adoption of JavaScript (JS), extensive SEO audits unraveling it have gained importance. Here is a guide to audit JavaScript for SEO and resolve issues.| thegray.company
Learn how to use personalization for SEO. Elevate your content in a dynamic world of personalized search. Improve user experience and boost conversions.| thegray.company
Learn how to turn your SEO program (new or existing) into a "continuous improvement machine". Learn more about this Agile SEO framework for growth.| thegray.company
What is website accessibility, and why is it important? Is it legally required? Here are some answers and recommendations for making your site ADA compliant.| thegray.company
One very common issue—or concern—for International SEO is duplicate content. Does it happen? (Yes!) How do you fix it? Learn more here.| thegray.company
As SEOs, we look at metrics and page experience ranking factors but there is one more element to page experience that matter: user experience (UX) design.| thegray.company
Learn all about eCommerce facets and filters and their impact on eComm SEO.| thegray.company
Our 404 error guide is a collection of FAQs that covers the basic fundamentals as well as advanced 404 page best practices for both SEO and usability.| thegray.company
Is your website targeting keywords that deliver buying customers/clients? Up your SEO keyword selection game: How to choose the best keywords for your website.| thegray.company
Learn more about how The Gray Dot Company approaches the process of defining a strategy, and which elements are critical to include within it.| thegray.company
Here are the most common language and personality gaps that have plagued marketers and software developers for years—and how best to bridge them.| thegray.company
When adding international elements to your website, you need to tell Google, Bing and all the other search engines what you’re up to.| thegray.company
This SEO content guide for beginners which outlines the steps you need to take to optimize your strategy and set yourself up for long term success.| thegray.company
Google constantly changes the finish line for what "quality content" means. But how exactly should you go about fixing old content? Learn more with this guide.| thegray.company
Out of the box, 404 error pages in SPAs don’t work properly, creating problems for SEO. Here we’ll review the pros and cons of the various workarounds.| thegray.company