Explore how generative AI is transforming ad tech, empowering marketers with innovative strategies to enhance targeting, creativity, and campaign effectiveness.| illumin
Discover the future of retail media advertising in 2025. Uncover key insights and strategies to harness its power for your brand's success.| illumin
When discussing cross-channel advertising, why are so many articles using terms like multi-channel and omni-channel, and what do they mean?| illumin
Machine learning and AI technologies have come a long way overtime. Learn more about how machine learning brings value to advertising.| illumin
Explore how MN&Co collaborated with illumin to enhance engagement by 40% through innovative open web to social integration strategies. Discover the results!| illumin
Here's how marketers can leverage first-party data to bolster their targeting in the wake of Google's decision to eliminate third-party cookies.| illumin
Can contextual targeting replace third-party cookies? As Google removes cookies from its platform, here's how contextual targeting fits in.| illumin
Google announced that after years of hurdles and regulation, it’s finally phasing out third-party cookies. Are marketers prepped and ready to go?| illumin
by the end of 2024, Google will have eliminated third-party cookies, so what solution is going to be crowned as the next big thing?| illumin
The cookieless plan put forth by Google has finally met its demise after years of limbo. Find out more about how Google intends to move forward.| illumin
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact its users?| illumin
The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend if they want to get ahead.| illumin
There are many different ways to plan strategies, but there is no doubt - the benefits of visual planning make it the best choice.| illumin
The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries.| illumin
Sustainable programmatic advertising is more than just a trend—it's a crucial step toward making the digital world more environmentally responsible.| illumin
Social media giant Meta is expanding its ad capabilities specifically geared towards AI. Learn more about how it can help advertisers worldwide.| illumin
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech| illumin