Understanding Customer Demand: a Series - Commoncog
A series on uncovering customer demand — the skill that underpins good growth, marketing, sales, and product.| Commoncog
A series on uncovering customer demand — the skill that underpins good growth, marketing, sales, and product.| Commoncog
Three cases from The Heart of Innovation, picked to demonstrate the ideas of Deliberate Innovation.| Commoncog
We study the rise of Vanguard, the index fund management company, as a case study of how customer demand is not always about pain.| Commoncog
