What Is Bid Throttling And How Can Publishers Use It Effectively? - AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
Bid throttling is publishers’ response to the overwhelming flood of bid requests and the need for more precise inventory management.| AdMonsters
Daily Mail's Jeremy Gan explores how curators operate and publisher challenges maximizing revenue while maintaining control over inventory.| AdMonsters
If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might change your mind.| AdMonsters
Generative AI, ad blockers, and platform shifts attack publisher pageviews and revenue. They can defend themselves with these strategies.| AdMonsters
Publishers are over order-to-cash drama—from manual pacing updates to reconciliation gridlock. So, ad ops leaders are turning to automation.| AdMonsters
Publishers will tackle 2025 with five transformative trends: AI, paywalls, multiplatform strategies, commerce media, and content innovation.| AdMonsters
