Marketing attribution is crucial when analyzing results that can help inform future strategies and optimize ROI, but where does email fit in?| emarketingplatform.com
We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages.| emarketingplatform.com
Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can reque...| emarketingplatform.com
Accessibility has quickly become the top-of-mind priority for marketers because it’s instrumental to user experience and good design thinking.| emarketingplatform.com
The impact of small changes to your emails can be big when it comes to conversion rates.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Microsoft joins Gmail and Yahoo in enforcing stricter email authentication. Learn how to stay compliant and protect deliverability with emfluence.| emarketingplatform.com
Email Marketing: What Is DKIM/SPF Alignment and Why Does It Matter? | emarketingplatform.com
Build trust in email marketing and avoid deliverability pitfalls. Learn to maintain engagement, prevent spam complaints, and recover email reputation.| emarketingplatform.com
Avoid the spam folder with these essential email deliverability best practices—learn how authentication, reputation, and engagement impact inbox placement.| emarketingplatform.com
