Let’s imagine you open your web browser and enter a URL to access a website. The page loads, and you see a display ad on the right-hand side advertising a hotel you recently researched for your upcoming holiday. How did the website know that you recently viewed this particular hotel? This is an example of […]| Clearcode
Demand-side platforms (DSPs) are an integral part of the online advertising ecosystem and play a key role in real-time bidding (RTB) auctions.| Clearcode
Auction mechanics have never been completely fair or transparent, but we may finally be reaching a point of levelling the playing field for everyone with the latest AdTech auction models.| Clearcode
One of our AdTech development teams recently built an ad exchange using Amazon Web Services. Read our post to learn more about our project.| Clearcode