The social marketplace has been growing – but attention is a finite resource, as is consumer time. As a result, audience attention is fragmenting across many different apps, with the biggest – YouTube, Instagram, Facebook, and TikTok –still dominating.| MIDiA Research
Meta’s Instagram has begun rolling out a new ‘Maps’ feature, similar to Snapchat’s (but with added privacy concerns). It has also rolled out a new ‘friends’ tab on the Reels page, allowing users to see videos already liked by others they follow, seemingly weighted by the friends they int...| MIDiA Research
This report presents MIDiA consumer entertainment data across media, music, audio, and games. Key data and insights: Time spent weekly active users (by format platform)for streaming music, podcasts, social &nbs...| MIDiA Research
It has been a rollercoaster of a news year for TikTok since April, when President Biden signed a law that would ban the platform unless it found new owners. The January 19th deadline is approaching quickly,...| MIDiA Research