Read Part I here and Part II here. So you want to set up a PMP. The conversation typically goes like this: 1. The Advertiser reaches out to a supply partner and says it wants to set up a PMP. Advertisers find supply partners in a variety of different ways—some use comScore, some use an […]| AdMonsters
Read Part I of this series here. There’s an old saying: If you take someone’s money, you have to do what they say. The big five agency holding companies control a significant portion of the world’s media spend, and if someone on the sell side wants to make money in the ad business, chances are […]| AdMonsters
The fact that publisher revenues are under siege from a number of sources isn’t exactly news. Users are abandoning desktop in droves, continuing the progression from print dollars to digital dimes to mobile pennies. Remaining desktop users are blocking ads with increasing regularity. Companies like Facebook, the dominant source of publisher traffic, is gently prodding […]| AdMonsters
If you’re working on executing a preferred deal in the programmatic market, there’s a pretty strong chance a Deal ID will play a big part in making it happen. Without Deal IDs, it’s hard to imagine private marketplaces being able to scale the way they have. With a PMP, you know who’s allowed in the […]| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters
Following the Publisher Forum in Huntington Beach, we take a look at where the digital media industry is with advanced programmatic issues.| AdMonsters
AdMonsters Publisher Forum is a place where publishers can come to network with their peers and share ideas about the issues they face day-to-day.| AdMonsters