Simplaex's Rivr is an independent user classification system that could enable campaign and revenue monetization—as well as shake up the identifier space.| AdMonsters
Supply Chain Optimization increases transparency and efficiency in the programmatic supply chain by cutting the number of intermediaries.| AdMonsters
Read the latest Real-Time Bidding posts on Admonsters.| AdMonsters
As infrastructure costs mount, actively directing traffic from SSP to DSP may be the future of the open programmatic ecosystem.| AdMonsters
RTB auction manipulation is a bucket phrase used to describe the intentional or unintentional inconsistencies in how an RTB auction is programmed to run.| AdMonsters
Traffic shaping seeks to solve wasted traffic by selecting a subset of bid requests that are more likely to result in bids when passed on to DSP partners.| AdMonsters
