Negative Anchor Ratio: When AI Keeps Repeating Your Worst Moment
Track Negative Anchor Ratio to see how often AI repeats the same negative theme across answers and learn how to lower it before it shapes perception.| Michael Brito
Track Negative Anchor Ratio to see how often AI repeats the same negative theme across answers and learn how to lower it before it shapes perception.| Michael Brito
B2B influence isn’t about thought leaders. It’s a system shaped by AI search, content, media, and trust signals across the entire digital ecosystem.| Michael Brito
What is AI Reading? The Muck Rack AI Report reveals how LLMs prioritize earned media. Learn how PR influences citations, visibility, and narrative control.| Michael Brito
NewsGuard shows AI false claims doubled to 35%. GEO without reputation safeguards turns visibility into reputational risk.| Michael Brito
Measure Reputational Risk Surface Area in AI search to identify the number of negative issues shaping your brand’s reputation profile.| Michael Brito
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito
Learn how Generative Engine Optimization insights drive brand visibility and reputation management in AI search engines.| Michael Brito
