Measure Reputational Risk Surface Area in AI search to identify the number of negative issues shaping your brand’s reputation profile.| Michael Brito
AI tools are redefining audience personas, but most miss nuance. Learn how to build sharper personas that reflect real human behavior.| Michael Brito
Think evergreen content stays relevant forever? Not quite. Here’s what it really takes to master content relevance and keep your brand in the conversation.| Michael Brito
Track brand reputation in AI search using citation sentiment, source trust, narrative alignment, and entity pairing to influence how AI search engines describe you.| Michael Brito
This post breaks down the importance of tracking both branded and unbranded prompts in generative AI search tools like ChatGPT and Claude.| Michael Brito
PR teams should lead AI search strategy, not SEO. Learn why reputation, messaging, and brand control matter more than keywords in the age of AI Overviews.| Michael Brito
Monitoring AI is key to managing brand perception. Here's how PR pros can shape the narrative, mitigate risk, and stay ahead of the algorithm.| Michael Brito
AI in PR and communications is transforming teams from reactive support into strategic public relations leaders.| Michael Brito