Customer advocacy happens when every decision made within a company is centered around customer obsession and improving relationships.| Michael Brito
Audience profiling is the process of using data to build a customer persona based on conversational behaviors, analytics and media insights.| Michael Brito
The B2B sales funnel is unpredictable so it's important to map your content marketing to the buyer's journey across all media channels.| Michael Brito
Acquiring customer attention is not an easy thing to do, especially in a world where every brand wants to reach the same customer as you do.| Michael Brito
Learn how to apply market insights to your brand strategy. Understand trends, spot opportunity, and build campaigns rooted in real-time market signals.| Michael Brito
The top B2B technology marketing trends are grounded in digital transformation and using data to map the customer journey.| Michael Brito
Brand analysis reveals key insights that sharpen strategy, messaging, and market position. Learn what it involves and why your brand depends on it.| Michael Brito
Learn how to build and grow an online community to drive engagement, advocacy and measurable business impact for your brand.| Michael Brito
Market intelligence is a strategic advantage for brands to stay ahead of industry shifts and competitive threats.| Michael Brito
Understand your ideal customers by creating brand personas that reflect target audience values, goals, and pain points.| Michael Brito
Brands today must use consumer insights and translate them into creative and advertising campaign strategies to create brand relevance.| Michael Brito
Learn how to get customer pain points using Reddit, product reviews, and AI prompts. No paid tools required. Just hustle, scraping, and strategy.| Michael Brito
Learn how to create a comprehensive customer needs analysis framework that reveals hidden motivations and transforms insights into actions.| Michael Brito