Trying to improve your user design? Or perhaps you want to reduce churn? Understanding aha moments can help. This article dives into some examples of companies’ aha moments and explains how to find your product aha moment.| Product-Led Alliance | Product-Led Growth
While Product Managers are the epicenter of our organizations, customer-facing teams are our customers' eyes, ears, and voices. These teams influence our organization‘s mission and objectives.| Product-Led Alliance | Product-Led Growth
If another person doesn’t like you right away, you have to expend a lot of energy to change that perception. The same thing happens with digital products. The only problem with this is that you don’t have a second chance to change perceptions. There are ways to reach users outside of your product.| Product-Led Alliance | Product-Led Growth
The customer journey aims to understand the point of view of the customer and how they experience an organization. They enable understanding of any pain points, how the consumer arrived at these points, and reveal opportunities for intervention.| Product-Led Alliance | Product-Led Growth
You want to entice your potential customers by delivering a soundproof demonstration. Your goal is to show the product’s value without giving away its full function. A taster, if you will. This is known as the freemium strategy.| Product-Led Alliance | Product-Led Growth
We’ve got the 10 best metrics for customer retention, all organized in one neat list for you to browse through.| Product-Led Alliance | Product-Led Growth
Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers.| Product-Led Alliance | Product-Led Growth
Voice of the customer is the process of collecting feedback and insights directly from customers in an effort to understand their expectations, needs, pain points, and overall experience with your product.| Product-Led Alliance | Product-Led Growth
