Proven strategies for B2B sales, marketing, operations and recruiting teams. Learn industry insights and tactics for revenue growth from the ZoomInfo blog.| ZoomInfo Blog
Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
Intent data helps sales and marketing teams target accounts that demonstrate purchase intent. Learn about three different types of intent data and how they are collected.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog