Assembling the right sales team can make or break the success of your product or service. Learn about modern sales roles and how to structure a team.| ZoomInfo Blog
Proven strategies for B2B sales, marketing, operations and recruiting teams. Learn industry insights and tactics for revenue growth from the ZoomInfo blog.| ZoomInfo Blog
Proven strategies for B2B sales, marketing, operations and recruiting teams. Learn industry insights and tactics for revenue growth from the ZoomInfo blog.| ZoomInfo Blog
Webinars are a tried and true B2B content marketing strategy. We examine the most important metrics used to measure their success.| ZoomInfo Blog
Sales qualification involves evaluating prospects to determine if they are a good fit for your product. Learn 12 qualifying questions for sales to ask.| ZoomInfo Blog
Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Lead management is as complex as the modern buyer’s journey. Even seasoned marketers struggle to perfect it. Learn more in today's blog post!| ZoomInfo Blog
Inbound lead generation has a high potential for ROI. Optimize your inbound strategy using a variety of tactics to bring the right visitors to your website.| ZoomInfo Blog
A full funnel is a profitable business. Learn the stages of a sales funnel and their respective strategies. Get answers to your FAQs.| ZoomInfo Blog
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve communication between these two departments.| ZoomInfo Blog
Funnel mapping is crucial for growth and helps visualize your sales process. Read more from ZoomInfo and learn how to plan and map your sales funnel today!| ZoomInfo Blog
The customer lifecycle is the journey your customer takes with your brand. Learn how to act decisively in each stage of the cycle for maximum return.| ZoomInfo Blog
Key Performance Indicators help marketers reach their goals and prove their impact. Learn which KPIs experts track for every marketing channel.| ZoomInfo Blog
You might think customer churn is inevitable, but it doesn’t have to be. Here are some red flags that your renewal is in jeopardy.| ZoomInfo Blog
The answer to improving customer retention can be found with data. Learn how to perform churn analysis and identify the root causes of lost customers.| ZoomInfo Blog
Cross-selling signals, if taken advantage of, can increase your customer lifetime value! Read more and learn how to identify cross-selling opportunities.| ZoomInfo Blog
Out-of-hand customer data gets companies nowhere. Getting a complete 360-degree view of customers helps sales & marketing track the buyer's journey.| ZoomInfo Blog
There are plenty of ways for your company to build customer loyalty, even in today’s crowded digital landscape. Let’s get into our top five strategies.| ZoomInfo Blog
A faster sales cycle keeps your buyer’s attention on your offering. We share 28 tips on shortening the cycle at each stage of the journey.| ZoomInfo Blog
Generating demand is a critical business function. Learn how a successful demand gen strategy strengthens long-term relationships with your customers.| ZoomInfo Blog
Responding to buying signals can mean the difference in closing a deal. Learn how to identify your prospects' behaviors by using the examples in this guide.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog