Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Lead management is as complex as the modern buyer’s journey. Even seasoned marketers struggle to perfect it. Learn more in today's blog post!| ZoomInfo Blog
Inbound lead generation has a high potential for ROI. Optimize your inbound strategy using a variety of tactics to bring the right visitors to your website.| ZoomInfo Blog
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve communication between these two departments.| ZoomInfo Blog
Demand generation requires an understanding of your target audience. Discover core responsibilities and tactics for developing a demand generation strategy.| ZoomInfo Blog
An effective sales process leads to more conversions and quicker sales cycles. Discover useful methods for designing and optimizing your sales process.| ZoomInfo Blog
A good marketing technology stack requires a deep understanding of the tools you need. Here's how to create efficiencies within your marketing tech stack.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
The Ideal Customer Profile (or Ideal Client Profile) identifies and prioritizes your best customers. Learn how best to develop and use an ICP for sales.| ZoomInfo Blog
Boosting your email marketing game shouldn’t leave any prospect in the cold. We’ll cover how to automate your email campaigns to tend to every possible lead.| ZoomInfo Blog