Some say the term Marketing Qualified Lead (MQL) is dead. It’s not. Discover why MQL is king for creating streams of quality leads.| ZoomInfo Blog
Lead management is as complex as the modern buyer’s journey. Even seasoned marketers struggle to perfect it. Learn more in today's blog post!| ZoomInfo Blog
Inbound lead generation has a high potential for ROI. Optimize your inbound strategy using a variety of tactics to bring the right visitors to your website.| ZoomInfo Blog
Demand generation requires an understanding of your target audience. Discover core responsibilities and tactics for developing a demand generation strategy.| ZoomInfo Blog
The customer lifecycle is the journey your customer takes with your brand. Learn how to act decisively in each stage of the cycle for maximum return.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog
Customer lifetime value (CLV) is revenue from an individual or group of customers over time. Learn the formula for this metric & how to increase it!| ZoomInfo Blog