Assembling the right sales team can make or break the success of your product or service. Learn about modern sales roles and how to structure a team.| ZoomInfo Blog
Webinars are a tried and true B2B content marketing strategy. We examine the most important metrics used to measure their success.| ZoomInfo Blog
Sales and marketing should be the best of friends but that's not always the case. Let’s explore how to improve communication between these two departments.| ZoomInfo Blog
Demand generation requires an understanding of your target audience. Discover core responsibilities and tactics for developing a demand generation strategy.| ZoomInfo Blog
Strong data is vital to account-based marketing success. Learn four ways to build an ABM program using data, and find out how to deploy your ABM strategy.| ZoomInfo Blog
Social media marketing plays an integral part in business growth. Learn the benefits & best practices of social networks for your go-to-market strategy!| ZoomInfo Blog
Sales + marketing = love-hate relationship ... but the sum is more than their parts. Learn seven ways these functions can deliver massive ROI together.| ZoomInfo Blog
In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel.| ZoomInfo Blog
What is a buyer persona? Learn how to build personas using key data points about your customers, and review examples of what a good persona looks like.| ZoomInfo Blog