Airbnb famously turned off their paid media and argued it turned out to be a successful decision. But was it?| Recast
Business environments are messy; people with different responsibilities need to work together on decisions quickly and without perfect information. That means that sometimes the statistically perfect approach isn’t the best one; faster or less-risky methods that are just good enough can work better than a fully reliable approach that takes … Brand Incrementality Testing in Practice Read More »| Recast
The Search Advertising Market has been valued at 178 Billion in 2021 and is expected to grow at an 8.5% Compounded Annual Growth Rate from 2021 to 2018. Search is an important part of the Marketing Mix for most companies. One of the drivers of Search Advertising’s rise is its … Are you wasting money on Branded Paid Search? Read More »| Recast
Explore how integrating geo-testing with MMM transforms marketing accuracy, helping to validate strategies and optimize spend.| Recast
Discover how to overcome challenges in adopting marketing mix modeling and leverage its insights to drive better marketing decisions and ROI.| Recast