At the highest level, marketing attribution is about estimating the relative effectiveness of different advertising channels. While the term is used quite broadly to cover lots of different techniques and tools, the goal is the same: determine which marketing dollars are driving business value and which aren’t. “Half the money … What is attribution? Read More »| Recast
Dive into the evolution of MMM and how Recast is revolutionizing traditional practices to meet today's dynamic marketing needs.| Recast
How can marketers track what cannot be tracked? The ‘dark funnel’ is one of the main challenges we all face when it comes to attribution.| Recast
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