Unique Selling Proposition | Definition and Overview
A unique selling proposition is a clear and succinct description of how your product is both different from and better than your competitors.| ProductPlan
A unique selling proposition is a clear and succinct description of how your product is both different from and better than your competitors.| ProductPlan
Customer validation conducted early enough in the product development cycle enables PMs to iterate and build a product that has a good market fit.| ProductPlan
Product positioning is the process of deciding and communicating how you want your market to think and feel about your product.| ProductPlan
A product's mission plays a key role in distilling the "why" of a product. Here are 10 steps to craft your mission.| ProductPlan
What is a Persona? Learn more about Persona s and other product management terminology and concepts in our product management glossary.| ProductPlan
What is Product Strategy? Learn more about product strategy and get a free template to effectively guide your own strategy.| ProductPlan
A chief product officer (CPO) is an executive who leads the entire product organization. Read to find the key objectives of a CPO and how to become one.| ProductPlan
What is a key performance indicator (KPIs)? KPIs are quantitative metrics organizations use to analyze and track progress toward objectives.| ProductPlan
A buyer persona represents the combined attributes of a broad cohort of individuals who have a say in the purchasing process.| ProductPlan
A Net Promoter Score (NPS) is based on a single survey question that gauges customer satisfaction with a product. Learn how to calculate.| ProductPlan
Successful product leaders create a product strategy that aligns the company's vision to the product roadmap. Learn how in this guide.| ProductPlan
What is a Product Vision statement? Learn more about Product Vision statements and other product management terminology in our resources library.| ProductPlan
Lifetime value (LTV) estimates the revenue a customer represents a business over the life of that relationship and gauges cost-efficiency.| ProductPlan
