Many consumers prefer text messages to email. Moreover, SMS subscribers are "owned" media, the best kind of marketing.| Practical Ecommerce
Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.| Practical Ecommerce
We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.| Practical Ecommerce
The elimination of third-party cookies prompts many marketers to seek alternatives.| Practical Ecommerce