REVOLT adopted Revry’s PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences.| AdMonsters
The Trade Desk is reportedly building a smart TV OS, potentially reshaping ad tech by integrating retail data with CTV viewership.| AdMonsters
The Coalition for Innovative Media Measurement Summit 2024 delivered fresh perspectives on identity resolution and audience fragmentation.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters