Content marketers can make great product marketers because both roles rely on storytelling, crafting effective messaging, and deeply understanding customer pain points and their needs.| Competitive Intelligence Alliance
CI, PM, and AI are converging, reshaping how businesses approach strategy and sales.| Competitive Intelligence Alliance
Alex is the tech-addicted copywriter behind much of what you'll read here at Competitive Intelligence Alliance. He's obsessed with producing content to maximize your competitive edge.| Competitive Intelligence Alliance