Brands in the Boardroom II: Financial Engineering for Brands
"First and foremost, the focus on brand valuation has led to the recognition that brands make up a substantial part of the intangible value of companies."| Brandingmag
"First and foremost, the focus on brand valuation has led to the recognition that brands make up a substantial part of the intangible value of companies."| Brandingmag
“The fast-moving changes that are going on globally, at the moment, emphasize the urgency to reposition and rebrand.”| Brandingmag
