Set up events for GA4 e-commerce reporting, then analyze reports like Ecommerce purchases, Demographic details, Tech, Conversion Paths, and Explorations| Analytico
Google Tag Manager simplifies tracking by allowing easy tag management, enhancing website analytics, and improving marketing effectiveness.| Analytico
Advanced GTM techniques use custom variables like user-defined and data layer variables and triggers for deeper insights and precise and flexible tracking.| Analytico