Hypodermic Needle Theory of Communication
Read our guide to the hypodermic needle theory of communication, including examples of how the media injects their messages to the audience.| Media Studies
Read our guide to the hypodermic needle theory of communication, including examples of how the media injects their messages to the audience.| Media Studies
Explore the bardic function of television and how broadcasts reflect and reinforce culture through the messages communicated to the audience.| Media Studies
Have you ever noticed models on magazine covers share very similar poses? That is because they are following some tried and tested looks.| Media Studies
Do media texts have a powerful influence on our behaviour? Discover more with our introduction to Bandura's famous bobo doll experiment.| Media Studies
Learn about how moral entrepreneurs exaggerate the threat posed by groups of people and label them as folk devils and create a moral panic.| Media Studies
Introduction to Gauntlett's ideas on the representation of gender and identity in the media - fluid, constructed, negotiated and collective.| Media Studies
Read our guide to the cultivation theory, including definitions and examples of enculturation, mainstreaming, resonance and socialisation.| Media Studies
The Uses and Gratifications Theory attempts to explain why we deliberately choose to engage with certain texts and the gratifications they provide.| Media Studies
