Maximising connections with strategic investment Minor Hotels, the fast growing hotel group that has been on an acquisition trail, is reworking its loyalty programme. Following Minor International's investment in Spanish NH Hotel Group in 2018 which gave it a , it now has . . . We are really sorry to say that you can’t access our […]| Loyalty Magazine
Pre-covid, hotel and travel loyalty programmes had the business sewn up. It was easy to be confident of the customer base – mostly business, with some high level leisure travellers. The proposition was easy. Look after the top 5% and offer plenty of aspirational tiers and free nights. Ignore the rest. In 2021, it was a totally different landscape. Business guests have disappeared, leaving hotels to the leisure travellers, and because of this seismic shift, brought about by covid, newly su...| Loyalty Magazine
But hotels and hospitality industry well behind airlines in adopting the model The ancillary industry is forecasted to hit $93bn worldwide. In the airline industry, the traditional heartland of ancillary services, these include baggage fees and on-board food. Now the trend is for hotels and other hospitality companies . . . We are really sorry […]| Loyalty Magazine
