Instead of viewing products as mere objects, JTBD sees them as solutions to specific "jobs" or tasks that customers want to accomplish. It's like understanding why someone hires a drill—not because they want a drill, but because they need a hole in the wall.| Product-Led Alliance | Product-Led Growth
AI plays a transformative role in augmenting the capabilities of product-led growth strategies. By leveraging AI-driven insights and automation, companies can optimize various aspects of the PLG lifecycle, including user onboarding, engagement, and retention.| Product-Led Alliance | Product-Led Growth
Unlike traditional approaches that heavily rely on sales and marketing teams, PLG flips the script. In this model, the product itself takes the lead role in converting prospects into loyal customers.| Product-Led Alliance | Product-Led Growth
