Brand equity is one of the tell-tale signs of the overall health of a brand. Here are a few methods to successfully measure it.| Prowly
What is owned media, and how do top brands get it right? See four impressive examples of quality content in action.| Prowly
Learn how to measure brand engagement with useful metrics to show off your success and the positive impact you've had on your clients PR ROI.| Prowly
Reach vs impressions: Understand the key PR metrics that highlight your strategy's impact and show real value to stakeholders.| Prowly
Stay ahead of others with effective competitor monitoring strategies. Discover insights and techniques to enhance your PR strategy.| Prowly
Learn how to measure brand performance through awareness, sentiment, and ROI to drive smarter marketing and PR decisions.| Prowly
Discover what broadcast monitoring means, how to track TV and radio mentions, and which tools help PR pros stay on top of media coverage.| Prowly
Learn how to extract strategic insights from raw monitoring data and become a strategic PR and business advisor.| Prowly