Generation Z, born between 1997 and 2012, has emerged as one of the most influential consumer groups in today’s market. With Gen Z accounting for over 40% of the global consumer population and influencing $360 billion in disposable income in the U.S. alone, it’s no surprise that brands are shifting their focus to this young, digitally savvy demographic.| adQuadrant
Influencer marketing has become a powerful tool for home and living brands, allowing them to showcase products in real-life settings and connect with consumers in an authentic way. Whether it’s a cozy bedding setup, a beautifully styled dining table, or an inviting outdoor furniture arrangement, influencers help bring home products to life. However, many brands struggle to turn influencer campaigns into actual customer acquisition, not just engagement.| adQuadrant
Social media is changing the way ecommerce brands connect with customers, and one of the most exciting developments is partnership ads, formerly known as branded content ads or Influencer Whitelisting, on Meta. These ad formats take the power of influencer marketing and blend it with Meta’s huge reach, giving brands a major opportunity to grow their visibility, engagement, and conversions.| adQuadrant
