It's an age-old question: client-side or server-side, or presumably both? And what will become of client-side once the third-party cookie goes away?| AdMonsters
Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. And even though ads.txt was created to thwart bad actors from performing arbitrage, domain spoofing, clickjacking and ultimately messing with legit publishers’ revenue, Independent Ad Fraud Researcher, Dr. […]| AdMonsters
The Trade Desk and AppLovin partner so that TTD can buy directly from the AppLovin Exchange, and mobile pubs will have access to UID 2.0.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Industry initiatives have given buyers a lot of insight into the pubs they are programmatic buying from. Time for pubs to get same insight into buyers.| AdMonsters
This is a quick introduction to Ads.cert, the next step after Ads.txt for preventing ad fraud by allowing publishers to add their signature to inventory.| AdMonsters
