Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Supply Path Optimization is the strategy through which buyers look to remove redundant intermediaries and streamline their access to supply.| AdMonsters
Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at least it is if you really need to turn the word “ads” into an acronym in this industry. On paper, Ads.txt is really […]| AdMonsters
Industry initiatives have given buyers a lot of insight into the pubs they are programmatic buying from. Time for pubs to get same insight into buyers.| AdMonsters
This is a quick introduction to Ads.cert, the next step after Ads.txt for preventing ad fraud by allowing publishers to add their signature to inventory.| AdMonsters
