CEO Brian Niccol, leading Starbucks’ turnaround plan, unveiled sweeping changes to the Starbucks experience. This new strategy targets better pricing and convenience, and premiumisation and nostalgia at the same time. Meanwhile, Luckin Coffee is gearing up for US entry with $2 coffee options.| Coffee Intelligence
The global coffee trade witnessed a remarkable shift in 2023 as Chinese imports of Brazilian coffee tripled within a year. This has set the stage for Chinese coffee chain Luckin Coffee recently entering a MoU with the Brazilian government. This is a strategic partnership that will help consolidate market power for both countries.| Coffee Intelligence
For years, China’s coffee market was hailed as a rising force, with annual consumption growing by 15%, vastly outpacing the global average of 2.2%. China’s coffee boom continues, but CoE demand is shifting. Luckin and Cotti’s rapid expansion is fuelling mass-market coffee, leaving ultra-premium lots for a niche few. Japan, South Korea, and Taiwan are snapping up CoE coffees as China’s specialty scene pivots to trendy, hybrid drinks.| Coffee Intelligence
