The global coffee trade witnessed a remarkable shift in 2023 as Chinese imports of Brazilian coffee tripled within a year. This has set the stage for Chinese coffee chain Luckin Coffee recently entering a MoU with the Brazilian government. This is a strategic partnership that will help consolidate market power for both countries.| Coffee Intelligence
For years, China’s coffee market was hailed as a rising force, with annual consumption growing by 15%, vastly outpacing the global average of 2.2%. China’s coffee boom continues, but CoE demand is shifting. Luckin and Cotti’s rapid expansion is fuelling mass-market coffee, leaving ultra-premium lots for a niche few. Japan, South Korea, and Taiwan are snapping up CoE coffees as China’s specialty scene pivots to trendy, hybrid drinks.| Coffee Intelligence