Amazon Introduces ‘Private Auctions’ to Prime Video
The new offering has no fixed CPM, saving savvy marketers up to 20% in exchange for some tradeoffs| www.adweek.com
The new offering has no fixed CPM, saving savvy marketers up to 20% in exchange for some tradeoffs| www.adweek.com
The move could lower CPMs but potentially hurt performance.| www.adweek.com
