A Guide to Really Making Your Donors Your Heroes: Case Example - Clairification
You’ve probably heard this advice before. “Make your donors your heroes.” It’s a lot easier said than done. As Jeff Bros opined in You and your donors: Who’s the sidekick?, too often we get it backwards and tell donors how awesome we are; then we ask “How’d you like to be my sidekick?” Rather, we…| Clairification
