On 11 June 2025, UK Parliament completed the final round of “ping‑pong” over the Data (Use and Access) Bill in the House of Lords, paving the way for Royal Assent and its conversion into the Data (Use and Access) Act 2025 This is a major milestone in updating the UK’s data protection landscape post‑Brexit—and it signals that smart, responsible data use is now firmly on the national agenda. What You Should Know The Act introduces several important refinements: A staggered roll‑ou...| The Software Bureau
At The Software Bureau, we welcome the Market Research Society’s Campaign for Better Data. While it may sit adjacent to our core area of data processing, we believe the campaign’s central theme — building trust and credibility in data — is critical across every part of the marketing and insight ecosystem. With the UK Government positioning the nation as a leader in AI, the spotlight is rightly falling on the quality of the data feeding these tools. As recent studies have shown, there...| The Software Bureau
Once a Silicon Valley darling, DNA testing company 23andMe has now gone into administration—leaving behind not just a troubled balance sheet, but a trove of highly sensitive personal data. Millions of customers entrusted the firm with their genetic information, family histories, and health predispositions. Now, the burning question: what happens to that data? The debate has ignited fears over data ownership, consent, and corporate accountability. In the UK, administrators are bound by GDPR,...| The Software Bureau
According to a study by Adlook marketers and agencies are wasting budgets and raising privacy concerns by relying on outdated demographic targeting. The research reveals major flaws in traditional segmentation methods based on age, gender, income, and lifestyle, highlighting the need for more accurate, privacy-conscious solutions. The Flaws in Demographic Targeting Adlook surveyed 1,325 online consumers to determine if they identified with the socio-demographic segments assigned to them throu...| The Software Bureau
