The more engaged users are, the more features an application can sustain. But most users have low commitment -- especially to websites, which must focus on simplicity, rather than features.| Nielsen Norman Group
Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead sentences. This enhances scannability and thus SEO effectiveness.| Nielsen Norman Group
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.| Nielsen Norman Group
When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group
Users will often overlook the actual location of information or products if another website area seems like the perfect place to look. Cross-references and clear labels alleviate this problem.| Nielsen Norman Group
A single mobile screen with almost no features still required 10 design changes to meet usability guidelines for mobile websites.| Nielsen Norman Group
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.| Nielsen Norman Group
Writing for mobile readers requires even harsher editing than writing for the Web. Mobile use implies less patience for filler copy.| Nielsen Norman Group