Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.| Nielsen Norman Group
What makes a website good will also give it a high SERP rank, but overly tricky search engine optimization can undermine the user experience.| Nielsen Norman Group
Testing how well people understand a link's first 11 characters shows whether sites write for users, who typically scan rather than read lists of items.| Nielsen Norman Group