Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171% | MarketingSherpa
Your customers aren't all one and the same -- they're one of a kind. With today's technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience. Discover how NetProspex molded its website on its buyer personas to create a customized experience for visitors, producing a 900% increase in visit duration and a 171% increase in marketing-generated revenue.| MarketingSherpa
