For radio to remain a player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it has become obvious with each passing year how innovation is the all-access pass to a happier future. I'll run down some of the new rules and conditions, and leave you with an example of a well-known radio company that is truly taking some intelligent and strategic risks.| Jacobs Media
Were radio DJs from the '60s, '70s, and '80s the original "influencers?" Maybe so. But today's social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is "influencer marketing" a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?| Jacobs Media
Just 52 days into President Trump's administration, radio personalities and shows are faced with tough decisions about how to handle this highly charged news cycle.| Jacobs Media
