Lately, I've blogged about the power and value of short-form video for radio. While many stations (and clusters) have their own in-house video producer, most lack an underlying strategy that could make these initiatives so much more important, effective, and even profitable. To craft a great plan, radio needs strong, foundational information. And thanks to a recent multi-university study, we now have granular data on "A Day in the Life of TikTok"—a fascinating look at what happens during a ...| Jacobs Media
For radio to remain wa player in the media game, what has to happen? While many in broadcasting continue to be buffeted by Wall Street bankers, it become obvious with each passing year how innovation is the all-access pass to a happier future. I'll run down some of the new rules and conditions, and leave you with an exmaple of a well-knnown radio company that truly taking some intelliget and strategic risks.| Jacobs Media
What happens when the tried-and-true no longer translates to guaranteed success? Many businesses and industries, especially in the media and entertainment world, are going through this right now. Including radio. Here's what the environment looks like in a blog post aptly titled, "All Bets Are Off."| Jacobs Media
Is radio biggest challenge disruption or a relentless focucs on customer service?| Jacobs Media
Were radio DJs from the '60s, '70s, and '80s the original "influencers?" Maybe so. But today's social media pitchmen and pitchwomen are likely pocketing a lot more revenue than radio personalities ever made from bar nights, phone store grand openings, and live endorsements. Is "influencer marketing" a place where still-popular radio personalities can go? And what can they learn from both teenage and geriatric influencers with big followings and the ability to sell lots of stuff?| Jacobs Media
Just 52 days into President Trump's administration, radio personalities and shows are faced with tough decisions about how to handle this highly charged news cycle.| Jacobs Media