How to Get Started with Google Ads
Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success.| HawkSEM
Looking for a primer on the Google Ads platform? Find out what it is, how to use it, the types of ads you can create, and expert tips for success.| HawkSEM
Remarketing uses organic channels to re-engage potential customers, and retargeting uses paid ads. While both aim to re-engage potential customers, the main difference between the two is the strategy.| HawkSEM
A content strategy with organized topic clusters can lead to better site architecture, higher search rankings, and a more satisfied audience.| HawkSEM
Google Ads auto-apply can optimize PPC campaigns automatically. Learn how they work, when to use them, and expert recommendations inside.| HawkSEM
Target return on ad spend (ROAS) bidding uses machine learning to automatically adjust bids for each click. Learn how to leverage this beneficial strategy.| HawkSEM
Display ads help you reach potential customers on other websites, social platforms, and apps through visual banner ads. Here are the best practices.| HawkSEM
Technical SEO is what gets high-quality content ranked. Learn the most common issues (and quick fixes) to push your website to the top of the SERP.| HawkSEM
Find out what what structured data is, how it works, why it matters to marketers, and all the ways it's key to proper SEO.| HawkSEM
SEO is crucial to digital marketing plan success. With all the buzz surrounding artificial intelligence, here’s how to leverage SEO AI responsibly.| HawkSEM
Google AI Overviews (FKA Search Generative Experience) are AI-generated summaries at the top of search results that highlight information.| HawkSEM
B2B marketing agencies help brands grow their online presence, traffic, and conversions. Check out the top agencies to hire, questions to ask, and more.| HawkSEM
SEO and PPC management: Search engine optimization is the tortoise, pay-per-click marketing is the hare — what happens when the two run the race together?| HawkSEM
SEO for construction helps contractors rank higher in search results and drive traffic. It can cost between $500 to $10,000. Learn why you should prioritize SEO and how to overcome common challenges.| HawkSEM
Search engine marketing costs typically range from $3,000 to $10,000 each month. But there’s more to it than you might think.| HawkSEM
Reddit offers a vast user base that reaches niche communities. Here’s how to determine whether it’s right for your marketing strategy.| HawkSEM
Learn how to run successful retargeting ads across all platforms to drive repeat business, lower acquisition costs, and get a higher ROAS.| HawkSEM
Google Ads Enhanced Conversions boost conversion tracking accuracy. Learn how to set up enhanced conversions to improve your ROAS.| HawkSEM
As a top 3% agency, we know what it takes to be great. Check out our list of the top link-building agencies reviewed and vetted by our team.| HawkSEM
Smart Bidding harnesses machine learning to maximize conversions and revenue for Google ads. Learn to use Smart Bidding in this guide.| HawkSEM
PPC marketing is an ad model where advertisers pay for every click from a Google search or social media ad. Here's what you need to know.| HawkSEM
Showing up in ChatGPT means following traditional SEO best practices — with a few extra pro-level tactics. Here's how to get cited.| HawkSEM
PPC management isn't simple or easy, but it's one of the most powerful digital marketing tactics around once you’ve mastered the ins and outs.| HawkSEM
Multi-location PPC is a digital marketing strategy where a single brand manages PPC campaigns for multiple physical locations.| HawkSEM
Google Analytics 4 promised more AI insights, cross-device user tracking, enhanced data control and more. Did it deliver?| HawkSEM
Learn impression share tips that our experts have used to help brands grow traffic by 42%. We also highlight common impression share challenges (and fixes).| HawkSEM
Dynamic Search Ad (DSA) campaigns dynamically match search queries to a relevant page on your website, creating highly targeted ads on the fly.| HawkSEM
Learn the expert SEO strategies our team uses to improve the online presence for our retail business clients.| HawkSEM
AI Max (formerly Search Max) is a new Google Search Ads campaign feature offering search term matching along with text and URL optimization.| HawkSEM
A/B testing compares two marketing elements to see which one drives the best results. Learn expert tips and tricks in our latest blog post.| HawkSEM
More and more people are leveraging social media apps as search engines. Here's why marketing pros should pay attention to social SEO.| HawkSEM
HawkSEM has received multiple Clutch awards by the platform for its industry expertise and client-driven services.| HawkSEM
The goal of Quality Score is to provide searchers with the best information, but it can also save you money on your Google Ads spend.| HawkSEM
Well-planned bidding strategies help your ads reach the right audience and achieve your goals. Fnd out which strategy is right for you.| HawkSEM
Proper SEO for manufacturing companies can help boost visibility and supercharge lead gen. This guide includes tips, examples, and more.| HawkSEM
Find out what meta descriptions are, how to create your own, and why they're key for proper content marketing and SEO strategies.| HawkSEM
Dynamic product ads use data, shopper history, and automation to generate better Facebook ads faster. Learn how to build DPA campaigns right.| HawkSEM
An SEO strategy can help B2B companies increase visibility in search engines & drive more of the right traffic to drive conversions.| HawkSEM
